Week 1: Listen Before Scripts
The most common automation failure is building the wrong thing. Teams that jump straight to scripting before understanding the human context create solutions that look good in demos but fail in practice. Week 1 is dedicated entirely to listening—embedding with the people who will use and maintain the automation, mapping their actual workflows (not the documented ones), and collecting the context that makes automation stick. This isn't about gathering requirements in a conference room; it's about experiencing the work firsthand. When automation designers spend time shadowing frontline staff, they discover edge cases, exceptions, and human judgment calls that never appear in process documentation. They learn the language teams use, the shortcuts they take, and the constraints they face. This deep understanding becomes the foundation for automation that feels helpful rather than intrusive. The goal isn't to automate everything—it's to automate the right things in the right way, leaving humans to focus on the work that requires judgment, creativity, and relationship-building.
Schedule shadow days where automation designers observe frontline staff performing actual work, documenting real workflows rather than theoretical processes.
Conduct service-blueprint exercises with frontline teams, mapping touchpoints, pain points, and moments of truth that automation must address.
Co-write success statements with the humans who will own the bot, ensuring automation goals align with their needs and constraints.
Build a comprehensive risk ledger that captures cultural resistance, policy limitations, and technical constraints that could derail automation efforts.
Interview stakeholders across the value chain—not just end users but also managers, support staff, and downstream teams affected by automation.
Document exception cases and edge scenarios that occur frequently enough to require automation handling, preventing brittle systems that break on real-world variation.
Week 1's investment in listening pays dividends throughout the automation lifecycle. Teams that skip this phase inevitably build solutions that require constant patching and exception handling, while those that invest in understanding create automations that feel natural and trustworthy. The key is approaching this work with genuine curiosity rather than a checklist mentality—being willing to discover that the problem is different than initially assumed.
